Search Engine Optimization: On-Page Elements

Head Section

Page Title Element

Meta Tags

• Description meta tag
• Keywords meta tag
• Robots meta tag
• Content type
  

Body Section

Heading Tags (H1-H3)

Body Page Copy and Text

• Page layout, visually and within code
• Length of page, number of words

Text Characteristics

• Singular or plural usage
• Case sensitivity: Lower or upper case in first letter only
• Case sensitivity: Lower or upper case in entire word

Text Formatting

• Bold text
• Italic text

Keyword Frequency and Ordering

• Word order and proximity
• Stop words
• Keyword density
• Number of occurrences

Location of Keywords on Page

• Beginning, middle or end of page
• Location within paragraphs
• Keywords in links
• Additional keyword location factors

Images

• Image file name
• Image alt attribute
• Use of title element
• Physical location of image
• Image linked or unlinked

Links on Page

• Anchor text in links
• Title attribute in links
• Location of links on page
• Links between site pages
• Outbound links to other websites

• Comment tags
• Name of page in URL
• Location of page within structure of site